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Project Overview
Client:
Bat City Brews
Description:
Bat City Brews (BCB) is a craft beer brand based in Austin, TX which offers a range of artisanal beers. Catering to both casual drinkers and beer enthusiasts, BCB aims to create a community around the appreciation of craft beer, focusing on sustainability, locally sourced ingredients, and of course - ATX pride!
Type of Brand:
Brewery
Date:
May 27, 2024
No.
Characteristic
Grungy Bat
The bat is an iconic symbol of Austin and the essential mascot choice for the BCB brand.
01
Sunglasses
02
It's sunny as hell in Austin! They are also a play on bats primarily thriving in the dark.
Hanging Bats
03
Several of these bats are usually included in designs to help accentuate the flock-like nature of the animal.
Bright Colors
04
A bright color palette was chosen to draw attention to the brand and capture core community colors.
