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Project Overview
Client:
JavaSmart
Description:
JavaSmart is solving an age-old problem - coffee, but is leveraging technology to create a brand that can be sold in stores, D2C, and wholesale. At the heart of this coffee is creating the best product for the consumer, thus creating a clear "smart" choice for their every day coffee.
Type of Brand:
Coffee Lifestyle
Date:
July 10, 2024
No.
Characteristic
Coffee Bean
At the basis of this brand is coffee, and what better symbol for that than the bean. It's timeless, tangible, and scalable.
01
Cerebral Patterns
02
As the brain is the cornerstone and symbol for wisdom, a cerebral pattern solidifies the direct parallel to "Smart".
Underlining
03
Underlines used are light callouts to the classic to-go coffee cup technique used by baristas to highlight someone's name by underlining it.
Brown Hues
04
A light and dark brown were used as two elements that work well together, creating a contrast but still providing the over-arching vision of a brown coffee bean.
