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Project Overview
Client:
Backyard Burro
Description:
First-of-its-kind ultimate endurance challenge at a private ranch in Austin, TX. Participants run 3.5-mile loops through picturesque trails, testing their limits to see who the last runner standing will be. This is the inaugural race of The Backyard Series, a series of ultra-marathons.
Type of Brand:
Ultra-Marathon
Date:
Aug 15, 2024
No.
Characteristic
Sweat Drops
Capturing the intense feelings during and after an ultra-marathon effort can be difficult; sweat emerged as an undying symbol of that grit.
01
Donkey
02
As the official animal of the ranch, the donkey was chosen to represent this race - both in name and as a mascot.
Underlined Vowels
03
Underlining some of the letters of the wordmark calls out to the use of bold marks and unique accents in traditional hispanic culture and signage.
Lighter Accent
04
The lighter green accent was added behind the original donkey to highlight the defining side of the face as well as lead to a light feeling of movement.
